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Since the launch of the original iPad in January 2010, tablets have become increasingly prevalent in healthcare settings. For instance, 27% of physicians (both PCPs and specialists) have tablet computers such as iPads, about five times the level in the general population. Pharma companies like Abbott Laboratories, Medtronic Inc., and Boston Scientific Corp. have also embraced the iPad as a detailing tool.
With new versions of the iPad and other competing tablets entering the marketplace at an ever-increasing rate, now is the time to ask if e-detailing is right for you. To help answer that, Leigh Householder has outlined several key points to consider in her article “Rethinking rep tools: best practices for creating a digital detailing plan&rdquo...
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Nick Randazzo | January 4, 2012
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We’ve all seen real estate marketing. From bus benches to magnets, we can’t get away from the smiling faces of our local Realtors. But what purpose does it serve to potential home buyers to see a Realtor’s photo in an advertisement?
As you may know, Realtors act as their own franchise. They work “WITH” the real estate company, they don’t work “FOR” them. Therefore, Realtors are consistently building their business by increasing their recognition. For instance, where as a real estate company is recognized by their logo, a Realtor is recognized by their name or face. And since most people typically remember faces better than names, we’ll continually see our local Realtor’s photo on the corner bus bench....
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Ben Harben | July 13, 2011
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This year eMarketer predicts that Facebook will jump Yahoo to lead display advertisements with 17.7% of the market and $2.19 billion in revenue. Facebook looks to put even more room between themselves and Yahoo in 2012.
Big Pharma spends a lot of money on banner (display) advertisements for both consumer and HCP. Being the largest display ad network on the web and the ability to easily define your target on based demographics (more so than other “ad networks” that claim to target based on demographics, Facebook actually has each individuals stats), why would you not give it a try? How many Pharma ads would you guess are bought on Facebook? I don’t know. Probably zero, but that should change.
Targeting individuals on Facebook wi...
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Tyler Ransburgh | June 28, 2011
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As of the third quarter of 2010, the Nielsen Company reported, 28% of U.S. mobile subscribers now have smartphones, cellphones with operating systems resembling those of computers.
Also, as Leigh Householder reported in her post “Healthcare marketing trends: Three potential game changers we’re watching“, Bulletin Healthcare’s analysis of email briefings to more than 550,000 healthcare providers, including more than 400,000 physicians showed that mobile consumption of medical news climbed by 45% between June and February. Their result is that almost three in 10 healthcare professionals now access the daily medical information contained in their briefings on mobile platforms.
What does this mean for you? This means that a lot mor...
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Ben Harben | April 25, 2011
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