Since the launch of the original iPad in January 2010, tablets have become increasingly prevalent in healthcare settings. For instance, 27% of physicians (both PCPs and specialists) have tablet computers such as iPads, about five times the level in the general population. Pharma companies like Abbott Laboratories, Medtronic Inc., and Boston Scientific Corp. have also embraced the  iPad as a detailing tool.

We’ve all seen real estate marketing. From bus benches to magnets, we can’t get away from the smiling faces of our local Realtors. But what purpose does it serve to potential home buyers to see a Realtor’s photo in an advertisement?
As you may know, Realtors act as their own franchise. They work “WITH” the real estate company, they don’t work “FOR” them. Therefore, Realtors are consistently building their business by increasing their reco...